there is already a conversation about your industry happening
Promote Your Practice with You Tube Videos
Using You Tube to promote your practice is a great way to
make a personal connection with potential new patients. You-Tube isn’t just a video sharing site; it’s a social networking site
as well. You can create a “channel” on You Tube to broadcast a
profile of your practice, show patients delivering testimonials
or promote a special rate or service you offer. Whether you run
a large or small practice, you can use You Tube to promote your
service. Any business can upload videos on You Tube for others
to view. The trick is determining the right kind of video to upload, and then finding a way to profit from You Tube viewership.
A lot of doctors make the mistake of just uploading their
videos without proper optimization. To ensure that your video
is found through search engines, or searches on You Tube, you
will want to create keyword rich titles and descriptions of your
video that can link directly to your website.
Office introduction videos are also becoming very popular to
give your site a more welcoming and personal feel. If you do
not want to create a video on your own, many web marketing
companies offer an on-site video service that can work with
you from concept to completion. Once the video is created
they will set up processes to promote the video by uploading it
to your website, You Tube, review sites and directory sites. The
websites that show and house your video will have a direct link
to your website where interested viewers can learn more about
you and your practice.
Generate More Positive Reviews
Consumer reviews are accessible to a huge number of readers online, and thus this electronic word of mouth can have a
profound effect on your practice. The key to managing your
reputation through review sites is to proactively take control
of what is being written about you. Ask your patients to review
your practice and leave positive comments. By creating an online
environment that makes it simple for your patients to review your
service, you can increase the number of positive reviews. When
one of your patients has expressed to you their appreciation for
your service, you can direct them to a page on your website that
makes it easy for them to link to popular review sites and write
a positive review.
A website that combines cutting edge technology with chiropractic and wellness resources is a very smart investment. If
you follow the tips in this article, you will find that people will
be able to find you from many different pathways on the web.
Now is the time to take advantage of all the avenues available
online to market your practice today and well into the future.
Chris Plueger is Director of Sales for ChiroMatrix.
ChiroMatrix is a full-service Web Marketing company
specializing in online strategies for Chiropractors.
Service includes: Website design, Search Engine Optimization (SEO), Social Networking, Optimized Press
Releases, Directory Listings and morel. For more information visit www.ChiroMatrix.com or call 1-800-462-8749.
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