The American Chiropractor

write down what you suggest a patient should purchase for their particular condition. If MDs can confidently write our prescription for drugs, with no hesitation, why can’t a DC write out their suggestion for non-allopathic products, that don’t possess any risky side effects?

Summary
Bottom line, DCs should feel no aversion towards suggest-
ing products to help patients. Not only is it “OK” to do so, but
some would say it is your duty to do so – to offer all the advise
you can to make your patients as healthy as possible. Just being
armed with that mindset is half the battle. But if you still feel
uncomfortable with suggesting products to purchase, there are
several things at your disposal to help make it over the hump and
giving all the expertise your patients deserve, including in-home
rehab products and the like. Do it with confidence, knowing you
are doing the right thing for everyone. If you make a couple of
bucks in the process, all the better. Last time I checked we still
lived in a country operating in a capitalistic system, and if you
don’t make profit, you go away. The guy down at the car shop
wasn’t offering to fix my car for free last I checked.

PRACTICE MANAGEMENT

Phil Mattison is president of Core Products International where the company’s motto is “Make Your Life More Comfortable.” In 1988 Mattison launched Core as a company making support pillows, including their flagship “Tri-Core pillow” which is widely recommended by chiropractors. They have since expanded beyond pillows to offer support and therapy products for people suffering from all kinds of aches and pains. To view their entire collection of pillows, supports, braces or hot and cold therapies visit www.coreproducts.com or call (877) 249-1251.

TAC
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